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| Autor/in | Webster, Gary |
|---|---|
| Titel | Corporate Discourse and the Academy A Polemic |
| Quelle | In: Industry and higher education, 17 (2003) 2, S.85-91Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | online; Zeitschriftenaufsatz |
| ISSN | 2043-6858 |
| DOI | 10.5367/000000003101296729 |
| Abstract | European higher education is adopting a free-market or corporate-business discourse. Increasingly the academy is talked about in terms of a ‘knowledge industry’ or ‘revenue generator’, where intellectual resources are ‘leveraged’, and knowledge is a ‘commodity’. Critical analyses of the vocabulary, imagery, rhetoric and assumptions featured in popular business texts suggest a discourse which can be characterized as management-centred, ethically decontextualized, universalizing, libertarian, Darwinian, consumerist, and alarmist. Its adoption within the academy has important implications for the future of European higher education. |
| Erfasst von | FIDELIO |
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