A Disciplinary Perspective: The Internationalization of Australian Public Relations Education

Autor/in	Fitch, Kate
Titel	A Disciplinary Perspective: The Internationalization of Australian Public Relations Education
Quelle	In: Journal of Studies in International Education, 17 (2013) 2, S.136-147 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1028-3153
DOI	10.1177/1028315312474898
Schlagwörter	Higher Education; Stakeholders; Foreign Countries; Industry; Public Relations; Foreign Students; International Education; Intellectual Disciplines; Scholarship; Curriculum; Outcomes of Education; Ethnocentrism; Teaching Methods; Educational Change; Australia + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Ausland; Industrie; Public relation work; Öffentlichkeitsarbeit; Internationale Erziehung; Geisteswissenschaften; Scholarships; Stipendium; Curricula; Lehrplan; Rahmenplan; Lernleistung; Schulerfolg; Ethnozentrismus; Teaching method; Lehrmethode; Unterrichtsmethode; Bildungsreform; Australien
Abstract	This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project driven in part by stakeholders seeking to professionalize the industry and in part by university staff seeking academic legitimacy and disciplinary status for public relations within a rapidly changing higher education sector. Tensions between the local, national, and global contexts of higher education, and academic, industry and market factors are evident. In particular, the process of developing an internationalized curriculum exposes the narrow disciplinarity and weak theoretical foundations of a field, which emerged out of industry practice and is strongly influenced by U.S. scholarship. It is concluded that internationalization of the public relations curriculum offers scholars the possibility to address the ethnocentric values and narratives of their discipline and improve learning outcomes for students. (Contains 5 notes.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10