That Entrepreneurial Spirit

Autor/in	Lum, Lydia
Titel	That Entrepreneurial Spirit
Quelle	In: CURRENTS, 38 (2012) 9, S.32-37 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Alumni Associations; Entrepreneurship; Administrator Attitudes; Income; Fund Raising; Economic Opportunities; Foreign Countries; Credit (Finance); Insurance; Contracts; Corporate Support; School Business Relationship; Higher Education; Canada (Toronto); Connecticut; Florida; Oregon; United States + Suchen Sie Ihr Suchwort? Absolventenbetreuung; Unternehmungsgeist; Einkommen; Fundraising; Spendensammlung; Ausland; Credit; Kredit; Vertrag; Hochschulbildung; Hochschulsystem; Hochschulwesen; USA
Abstract	When Tim Clevenger became executive director of the University of Oregon Alumni Association in 2011, he was dismayed to learn that revenue, including paid memberships, was steadily declining. The association staff and board of directors considered multiple strategies to boost earnings, with stabilizing and growing dues revenue high on the list. Clevenger and his peers at U.S. alumni associations that customarily generate a substantial portion of their own annual revenue are increasingly finding different ways of doing so. Some are experimenting with new sources amid ongoing higher education cuts and a national marketplace in which long-reliable affinity credit card programs are not as lucrative as they once were. Many associations have affinity insurance programs, for instance, that pay royalties when alumni buy policies, but officials say such monies have replaced only part of what credit card arrangements used to yield. So a growing number of officials have put into practice low-risk endeavors that require small amounts of staff time, such as direct-mail fundraising for philanthropic support, engaging affinity partners as sponsors of alumni events, and even selling fine art. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10