Literaturnachweis - Detailanzeige
| Autor/inn/en | Dupaul, Stephanie; Harris, Michael S. |
|---|---|
| Titel | Secret Shoppers: The Stealth Applicant Search for Higher Education |
| Quelle | In: Journal of College Admission, (2012) 215, S.8-16 (9 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0734-6670 |
| Schlagwörter | College Applicants; Private Colleges; Consumer Economics; Higher Education; Enrollment; College Choice; College Admission; Enrollment Management |
| Abstract | Stealth applicants who do not flow through the traditional admission funnel now represent nearly one-third of the national applicant pool. This study employs a consumer behavior framework to examine the behaviors of stealth applicants at a private university. The findings provide a rich illustration of how stealth applicants search for college. (Contains 2 figures and 2 tables.) (As Provided). |
| Anmerkungen | National Association for College Admission Counseling. 1631 Prince Street, Alexandria, VA 22314-2818. Tel: 800-822-6285; Tel: 703-836-2222; Fax: 703-836-8015; e-mail: info@nacac.com; Web site: http://www.nacacnet.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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