Fair Trade Flowers: Global Certification, Environmental Sustainability, and Labor Standards

Autor/in	Raynolds, Laura T.
Titel	Fair Trade Flowers: Global Certification, Environmental Sustainability, and Labor Standards
Quelle	In: Rural Sociology, 77 (2012) 4, S.493-519 (27 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0036-0112
DOI	10.1111/j.1549-0831.2012.00090.x
Schlagwörter	Foreign Countries; Floriculture; Business; International Trade; Certification; Sustainability; Labor Standards; Environmental Standards; Ecuador + Suchen Sie Ihr Suchwort? Ausland; Floristik; Business studies; Wirtschaft; Betriebswirtschaft; Trade; International relations; Handel; Internationale Beziehungen; Abschlusszeugnis; Zertifizierung; Nachhaltigkeit; Umweltauflage
Abstract	This article analyzes the organization of the fair trade flower industry, integration of Ecuadorian enterprises into these networks, and power of certification to address key environmental and social concerns on participating estates. Pursuing a social regulatory approach, I locate fair trade within the field of new institutions that establish and enforce production criteria in international markets. My research finds that while firm owners and managers support fair trade's environmental and social goals, these commitments are delimited by mainstream market expectations related to production efficiency and product quality. In environmental arenas, certification helps ensure that conditions exceed legal mandates and industry norms. In social arenas, certification helps ensure that labor standards exceed legal and industry expectations and funds important programs benefiting workers and their families. Where unions are absent, fair trade's greatest impact may be in the establishment of workers' committees that can build collective capacity. Although these new labor organizations face numerous challenges, they may strengthen the social regulation of global flower networks, making firms accountable to their workers as well as to nongovernmental organizations, retailers, and consumers. (Contains 3 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10