The Marketer and His Mission

Autor/in	Hoover, Eric
Titel	The Marketer and His Mission
Quelle	In: Chronicle of Higher Education, (2012) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1931-1362
Schlagwörter	Enrollment Management; Student Recruitment; Change Strategies; Educational Change; Organizational Change; College Planning; Institutional Advancement; Educational Policy; Enrollment Trends; Enrollment Influences; Catholic Schools + Suchen Sie Ihr Suchwort? Lösungsstrategie; Bildungsreform; Organisationswandel; Studienplanung; nicht übertragen; Politics of education; Bildungspolitik; Katholische Schule
Abstract	This article discusses Sundar Kumarasamy and how he is remaking the rituals of recruitment at the University of Dayton. For years Sundar Kumarasamy walked through the lobby of the University of Dayton's admissions building and daydreamed about changing every inch of the place. Mr. Kumarasamy, the university's vice president for enrollment management and marketing, recently got his wish. Higher education's global borders are eroding, and Mr. Kumarasamy's career proves that people's destinations often defy prediction. Twenty years after leaving his native India, the former engineer has become one of the admissions profession's most daring innovators, redefining recruitment at a Catholic college long defined by its modest style. He has greatly expanded Dayton's domestic and global reach, all the while earning a national reputation for dissecting data and embracing wild-card ideas. Some of Mr. Kumarasamy's counterparts attribute his success, in part, to his unconventional background. Through the ever-evolving science of enrollment management, Mr. Kumarasamy reinvented himself. Five years after coming to Dayton, reinvention continues to define his work, which has been a series of data-driven experiments and imaginative risks. (ERIC).
Anmerkungen	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; Tel: 202-466-1000; Fax: 202-452-1033; e-mail: circulation@chronicle.com; Web site: http://chronicle.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10