Linking Advertising, Materialism, and Life Satisfaction

Autor/inn/en	Sirgy, M. Joseph; Gurel-Atay, Eda; Webb, Dave; Cicic, Muris; Husic, Melika; Ekici, Ahmet; Herrmann, Andreas; Hegazy, Ibrahim; Lee, Dong-Jin; Johar, J. S.
Titel	Linking Advertising, Materialism, and Life Satisfaction
Quelle	In: Social Indicators Research, 107 (2012) 1, S.79-101 (23 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0303-8300
DOI	10.1007/s11205-011-9829-2
Schlagwörter	Advertising; Life Satisfaction; Living Standards; Foreign Countries; Probability; Correlation; Cross Cultural Studies; Consumer Economics; Income; Economic Factors; Self Evaluation (Individuals); Social Indicators; Australia; Bosnia and Herzegovina (Sarajevo); Egypt; Germany; South Korea; Turkey; United States + Suchen Sie Ihr Suchwort? Werbung; Lebensvollendung; Lebensstandard; Ausland; Wahrscheinlichkeitsrechnung; Wahrscheinlichkeitstheorie; Korrelation; Cultural comparison; Kulturvergleich; Konsumökonomie; Einkommen; Ökonomischer Faktor; Social indicator; Sozialer Indikator; Australien; Ägypten; Deutschland; Korea; Republik; Türkei; USA
Abstract	This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a probability sample (cluster sampling method involving income stratification). The results showed that the extent to which advertising is perceived to be materialistic contributes to materialism. Materialism, in turn, leads to the frequent use of various standards of comparison in making judgments about standard of living. As judgments about standard of living increase, standard of living is evaluated more negatively. In turn, negative self-evaluations contribute significantly to dissatisfaction with life. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10