Media Choice for Intra-School Communication: The Role of Environment, User, and Medium

Autor/inn/en	Caspi, Avner; Blau, Ina
Titel	Media Choice for Intra-School Communication: The Role of Environment, User, and Medium
Quelle	In: Journal of Educational Multimedia and Hypermedia, 20 (2011) 4, S.337-360 (24 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1055-8896
Schlagwörter	Foreign Countries; Social Influences; Experience; Rural Schools; School Personnel; Preferences; Secondary Schools; Computer Mediated Communication; Statistical Analysis; Questionnaires; School Surveys; Media Selection; Communication Strategies; Organizational Communication; Attention; Theories; Predictor Variables; Usability; Electronic Mail; Handheld Devices; Telecommunications; Computer Uses in Education; Israel + Suchen Sie Ihr Suchwort? Ausland; Sozialer Einfluss; Erfahrung; Rural area; Rural areas; School; Schools; Ländlicher Raum; Schule; Schulen; Schulpersonal; Sekundarschule; Computerkonferenz; Statistische Analyse; Fragebogen; Medienwahl; Kommunikationsstrategie; Aufmerksamkeit; Theory; Theorie; Prädiktor; Elektronischer Briefkasten; Telekommunikationstechnik; Computernutzung
Abstract	The influence of media richness, media attentional load, social influence and users' prior experience with media on selection of media to transmit different messages to peers within an educational organization was tested. Media were discriminated by all potential variables. Support was found for the role of prior experience and social influence in media choice. The influence of media richness was small and there was no impact of media attentional load. The results are discussed in relation to theories of media choice and some implications were raised. (Contains 10 tables and 4 figures.) (As Provided).
Anmerkungen	Association for the Advancement of Computing in Education. P.O. Box 1545, Chesapeake, VA 23327-1545. Tel: 757-366-5606; Fax: 703-997-8760; e-mail: info@aace.org; Web site: http://www.aace.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10