Prepare to Engage: Building Relationships through Social Media Is a Smart Investment for Institutions

Autor/in	Doak, Jennifer
Titel	Prepare to Engage: Building Relationships through Social Media Is a Smart Investment for Institutions
Quelle	In: CURRENTS, 37 (2011) 8, S.46-51 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Higher Education; College Administration; Influence of Technology; Social Networks; Internet; Information Dissemination; Mass Media; Mass Media Use; Educational Change; Attitudes; Communication Skills; Interpersonal Competence; Technology Uses in Education; Strategic Planning; Institutional Advancement; Foreign Countries; Social Change; Canada; Massachusetts; New York + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; College administrators; Hochschulverwaltung; Social network; Soziales Netzwerk; Informationsverbreitung; Massenmedien; Mediennutzung; Bildungsreform; Attitude; Einstellung; Verhalten; Kommunikationsstil; Interpersonale Kompetenz; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Strategy; Planning; Strategie; Planung; nicht übertragen; Ausland; Sozialer Wandel; Kanada; Master-Studiengang
Abstract	The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant creation, demise, and rebirth of social networks is a sense of why an institution is in these spaces in the first place. The author stresses that one needs to remember that social media tools are merely methods of communicating; the goal of this communication is genuine engagement with the people who are important to an institution. Keeping this in mind can help keep the institution grounded in the constantly shifting social media landscape. The author believes that building relationships through social media is a smart investment for institutions. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10