Literaturnachweis - Detailanzeige
| Autor/in | Bird, Charles |
|---|---|
| Titel | A Perspective on the Future of Branch Campuses |
| Quelle | In: Metropolitan Universities, 22 (2011) 1, S.65-78 (14 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1047-8485 |
| Schlagwörter | Higher Education; Money Management; Enrollment Management; Adult Education; Adult Learning; Adult Students; Marketing; Student Recruitment; Multicampus Colleges; Educational Finance; College Bound Students; Ohio |
| Abstract | Branch campuses can thrive in the extremely competitive environment of higher education, because of their commitment to access and their relatively low cost of operation. Success, however, depends on understanding the preferences of adult learners and other place bound students. With targeted programs, focused services, careful financial management, and a solid-marketing plan, branches can be an integral part of enrollment management, as well as an important contributor to the institutional bottom line. (As Provided). |
| Anmerkungen | Indiana University-Purdue University Indianapolis (IUPUI), 815 West Michigan Street UC 3140E, Indianapolis, IN 46202-5164. Tel: 317-274-5036; e-mail: muj@iupui.edu; Web site: http://muj.uc.iupui.edu/index.htm |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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