Literaturnachweis - Detailanzeige
| Autor/inn/en | Willemsen, Martijn C.; Bockenholt, Ulf; Johnson, Eric J. |
|---|---|
| Titel | Choice by Value Encoding and Value Construction: Processes of Loss Aversion |
| Quelle | In: Journal of Experimental Psychology: General, 140 (2011) 3, S.303-324 (22 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0096-3445 |
| DOI | 10.1037/a0023493 |
| Schlagwörter | Evidence; Cognitive Processes; Comparative Analysis; Self Efficacy; Identification; Theories; Student Behavior; Data Analysis; Experimental Psychology; Decision Making; Prediction; Universities; Undergraduate Students |
| Abstract | Loss aversion and reference dependence are 2 keystones of behavioral theories of choice, but little is known about their underlying cognitive processes. We suggest an additional account for loss aversion that supplements the current account of the value encoding of attributes as gains or losses relative to a reference point, introducing a value construction account. Value construction suggests that loss aversion results from biased evaluations during information search and comparison processes. We develop hypotheses that identify the influence of both accounts and examine process-tracing data for evidence. Our data suggest that loss aversion is the result of the initial direct encoding of losses that leads to the subsequent process of directional comparisons distorting attribute valuations and the final choice. (Contains 7 figures, 2 footnotes and 8 tables.) (As Provided). |
| Anmerkungen | American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail: order@apa.org; Web site: http://www.apa.org/publications |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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