Ibn Battuta Mall: Edutaining the World?

Autor/in	Lee, Chae Ho
Titel	Ibn Battuta Mall: Edutaining the World?
Quelle	In: Visible Language, 44 (2010) 1, S.103-125 (23 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0022-2224
Schlagwörter	Foreign Countries; Muslims; Communication Strategies; Arabs; Educational Objectives; Business; Historical Interpretation; Misconceptions; Educational History; Adoption (Ideas); Theories; Islamic Culture; Architecture; Building Design; Interior Design; Educational Strategies; Middle Eastern History; Museums; Exhibits; Merchandising; Retailing; United Arab Emirates + Suchen Sie Ihr Suchwort? Ausland; Muslim; Muslimin; Kommunikationsstrategie; Arab; Araber; Educational objective; Bildungsziel; Erziehungsziel; Business studies; Wirtschaft; Betriebswirtschaft; Historische Interpretation; Missverständnis; History of education; Bildungsgeschichte; Ideas; Ideenfindung; Theory; Theorie; Islam; Kultur; Architektur; Baugestaltung; Raumgestaltung; Lehrstrategie; Museum; Museumswesen; Museen; Direktvermarktung; Warenwirtschaft; Vereinigte Arabische Emirate
Abstract	Nakheel, a Dubai World Company has created the world's largest themed mall based on the narrative of Ibn Battuta, a 14th century Muslim explorer whose world travels are well documented. The Ibn Battuta Mall is located in the city of Dubai in the United Arab Emirates and utilizes a communication strategy called edutainment: a neologistic portmanteau whose goals are to educate and entertain an audience. Through the use of diffusion theory and its five innovation attributes, this paper recognizes that the architects and designers of the Ibn Battuta Mall have placed edutainment goals into the context of a mall expressing a predominantly Arab and Muslim identity. This paper argues that the mall has failed to achieve many of its educational goals and has replaced historical fact and authenticity in favor of expressing a message of opulence and social prestige, which defines the mall as a place of commerce rather than a stimulating learning environment. (Contains 15 figures and 1 table.) (As Provided).
Anmerkungen	Sharon H. Poggenpohl. Available from: Rhode Island School of Design. 2 College Street, Providence, RI 02903. Tel: 401-454-6570; Fax: 401-454-6117; Web site: http://trex.id.iit.edu/visiblelanguage/Directory.html
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10