Inside Moves: As Technologies and Job Descriptions Change, Communications and Marketing Offices Opt for Strategic Realignment

Autor/in	Scully, Maura King
Titel	Inside Moves: As Technologies and Job Descriptions Change, Communications and Marketing Offices Opt for Strategic Realignment
Quelle	In: CURRENTS, 37 (2011) 5, S.24-30 (7 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Higher Education; Technology Uses in Education; Technological Advancement; Influence of Technology; School Organization; Organizational Change; Occupational Information; Cost Effectiveness; Marketing; Organizational Communication; Public Relations; Strategic Planning; Goal Orientation; Social Networks; Adoption (Ideas); Change Agents; Foreign Countries; Team Training; Illinois; Massachusetts; Mississippi; New York; United Kingdom; Virginia + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Technological development; Technologische Entwicklung; School organisation; Schulorganisation; Organisationswandel; Berufsinformation; Kosten-Nutzen-Analyse; Kosten-Nutzen-Denken; Public relation work; Öffentlichkeitsarbeit; Strategy; Planning; Strategie; Planung; Zielorientierung; Zielvorstellung; Social network; Soziales Netzwerk; Ideas; Ideenfindung; Ausland; Teamcoaching; Master-Studiengang; Großbritannien
Abstract	Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in technology and increase in media outlets in the past decade have had communications and marketing professionals continually considering how to remake their offices to work effectively. Today, technology (particularly social media) and tightened budgets brought on by the economic downturn are fueling the reorganizations and restructuring that have been taking place at many schools, colleges, and universities. As technologies and job descriptions change, contemporary communications and marketing departments are becoming less defined by tactics and tools and are moving more toward a strategic alignment of teams with shared goals. The structures of communications and marketing offices are changing because the jobs within them are changing. These strategic realignments reflect the shifting nature of the work. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10