The Power of Data

Autor/in	Moore, Ian
Titel	The Power of Data
Quelle	In: CURRENTS, 36 (2010) 1, S.22-25 (4 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Alumni; Foreign Countries; Budgets; Fund Raising; Higher Education; Surveys; Data; Workshops; Benchmarking; Africa; United Kingdom + Suchen Sie Ihr Suchwort? Ausland; Finanzhaushalt; Fundraising; Spendensammlung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Survey; Umfrage; Befragung; Daten; Lernwerkstatt; Schulung; Afrika; Großbritannien
Abstract	Fundraisers seem to get all the attention from senior management, the budget they need to do their job, and unfettered praise when all goes well. Alumni relations professionals, in contrast, receive the occasional pat on the head when they run a popular event, barely manage to scrape enough budget together to send out the alumni magazines, and rarely get to see the inside of the senior board room. Why is this? Fundraisers can demonstrate a direct link between what they are doing and a clear and obvious benefit to the institution. That's not to say that alumni relations professionals can't easily point to successful activities. Alumni professionals need to demonstrate more effectively the impact they have on the achievement of university ambitions. If they could prove that disseminating information--arguably their most important task--is crucial to income generation, it would be hard for management to remain distant from their endeavors. In this article, the author describes how a group of alumni professionals--mainly from the United Kingdom but also from other parts of Europe, Africa, and Asia-Pacific--created the International CASE Alumni Relations Survey (ICARS) in the hope of developing just such evidence. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10