Are We There Yet?

Autor/in	Scully, Maura King
Titel	Are We There Yet?
Quelle	In: CURRENTS, 36 (2010) 1, S.16-21 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Feedback (Response); Alumni; Marketing; Benchmarking; Higher Education; Surveys; Budgets; Foreign Countries; Comparative Analysis; Australia; Canada; United Kingdom + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Survey; Umfrage; Befragung; Finanzhaushalt; Ausland; Australien; Kanada; Großbritannien
Abstract	How things have changed. No longer can alumni relations rely on head counts or anecdotal feedback as indicators of a job well done. Alumni leaders now have to prove it, and to do that, they need to look at their programs with a critical eye, comparing where they stack up against peer and aspirant institutions on specific, measurable objectives. In other words, alumni relations professionals need to benchmark. Benchmarking in alumni relations isn't exactly new; it's been around at least since 1985, when CASE released one of its first publications on program self-assessment, "Criteria for Evaluating Advancement Programs". "Benchmarking" is actually a statistical term. It's when one's score is referred to normative data--to look at where one is on the bell curve. Benchmarking involves identifying common areas of interest, collecting data on performance, setting goals on how one is going to improve, and then checking in annually to see how one has progressed. In this respect, benchmarking is a comprehensive process, not simply sending out a survey or conducting market research or setting goals (though it may involve all three). In this article, the author presents the top 10 reasons to benchmark. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10