Click Here to Donate: A New Survey Reveals the State of Online Educational Fundraising in 2009

Autor/inn/en	Thompson, Chris; Weiner, Robert L.
Titel	Click Here to Donate: A New Survey Reveals the State of Online Educational Fundraising in 2009
Quelle	In: CURRENTS, 35 (2009) 7, S.48-49 (2 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Fund Raising; Nonprofit Organizations; Private Financial Support; Computer Mediated Communication; Higher Education; Data Analysis; Guidelines + Suchen Sie Ihr Suchwort? Fundraising; Spendensammlung; Nonprofit-Organisation; Private Investition; Computerkonferenz; Hochschulbildung; Hochschulsystem; Hochschulwesen; Auswertung; Richtlinien
Abstract	A survey of online fundraising by the "Chronicle of Philanthropy" found that 192 nonprofit organizations raised $1.1 billion online in 2007 and $1.4 billion in 2008. Given this trend, to what extent are educational institutions using and succeeding with online fundraising? Council for Advancement and Support of Education (CASE) explored this question with a survey conducted in March and April 2009. CASE last examined online giving with a survey on e-mail solicitation in November 2005. That survey had 107 respondents, with only 15 percent reporting that they had raised more than $100,000 online and nearly one-third raising less than $1,000. In contrast, the 2009 survey garnered 562 responses, which is a record number of responses for a recent CASE topical survey. The authors discuss the findings of the survey and present a compilation of respondents' advice to help maximize benefits and avoid pitfalls in online fundraising. (Contains 3 charts.) (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10