Literaturnachweis - Detailanzeige
Autor/in | Collins, Mary Ellen |
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Titel | Keep Your Campaign Aim True |
Quelle | In: CURRENTS, 35 (2009) 4, S.32-38 (7 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Higher Education; Fund Raising; Economic Climate; Time Management; Donors; Private Financial Support; Attitudes; Positive Reinforcement |
Abstract | Asking constituents to rally around a cause and make stretch gifts when they're already suffering unprecedented hits to their personal finances sounds more like a fool's errand than a best practice in fundraising. The economic crisis has added a tricky new aspect to operating in campaign mode, but savvy fundraisers haven't given up, scaled back, or changed course. Instead, they've found that adopting a "business as usual" approach within a flexible framework makes campaign success a very achievable goal. In this article, the author discusses how to run a campaign during a recession and keep one's campaign aim true. (ERIC). |
Anmerkungen | Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |