Formative Assessment Using Social Marketing Principles to Identify Health and Nutrition Perspectives of Native American Women Living within the Chickasaw Nation Boundaries in Oklahoma

Autor/inn/en	Parker, Stephany; Hunter, Toma; Briley, Chiquita; Miracle, Sarah; Hermann, Janice; Van Delinder, Jean; Standridge, Joy
Titel	Formative Assessment Using Social Marketing Principles to Identify Health and Nutrition Perspectives of Native American Women Living within the Chickasaw Nation Boundaries in Oklahoma
Quelle	In: Journal of Nutrition Education and Behavior, 43 (2011) 1, S.55-62 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1499-4046
DOI	10.1016/j.jneb.2010.07.002
Schlagwörter	Females; Prevention; Behavioral Objectives; Focus Groups; Nutrition; Diabetes; Program Implementation; Formative Evaluation; Marketing; Health Promotion; American Indians; Interviews; Indigenous Knowledge; Family Programs; Tribes; Culturally Relevant Education; Social Influences; Attitude Measures; Attitude Change; Behavior Change + Suchen Sie Ihr Suchwort? Weibliches Geschlecht; Prävention; Vorbeugung; Ernährung; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; American Indian; Indianer; Interviewing; Interviewtechnik; Family program; Familienprogramm; Tribal society; Stammesgesellschaft; Sozialer Einfluss; Attitudinal change; Einstellungsänderung
Abstract	Objective: To identify health product and promotion channels for development of a Chickasaw Nation Supplemental Nutrition Assistance Education Program (SNAP-Ed) social marketing program. Methods: The study was qualitative and used social marketing principles to assess Native American women's views of health and nutrition. Focus groups (n = 8) and interviews (n = 4) were conducted to identify indigenous views of product, promotion, price, and place related to SNAP-Ed behavioral objectives. Results: The major theme identified for product was diabetes prevention. Participants (n = 42) indicated a preference for family-based education with promotion by elders, tribal leaders, and "everyday people." Participants identified tribe-specific community sites for program implementation at times conducive to work schedules. Conclusions and Implications: Culturally appropriate social marketing programs are necessary to address diabetes prevention with a focus on family, heritage, and tribal community. Additional research is necessary to explore the role of elders and tribal leaders in diabetes prevention efforts. (Contains 1 table.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10