Mass Customization of Teaching and Training in Organizations: Design Principles and Prototype Evaluation

Autor/inn/en	Nistor, Nicolae; Dehne, Anina; Drews, Frank Thomas
Titel	Mass Customization of Teaching and Training in Organizations: Design Principles and Prototype Evaluation
Quelle	In: Studies in Continuing Education, 32 (2010) 3, S.251-267 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0158-037X
Schlagwörter	Foreign Countries; Instructional Design; Continuing Education; Efficiency; Organizational Development; Economics; Public Administration; Program Implementation; Program Evaluation; Computer Assisted Instruction; Educational Technology; Computer Science Education; Inservice Education; Training Methods; Questionnaires; Surveys; Staff Development; Workplace Learning; Corporate Education; Germany + Suchen Sie Ihr Suchwort? Ausland; Lesson concept; Lessonplan; Unterrichtsentwurf; Weiterbildung; Effectiveness; Effektivität; Wirkungsgrad; Organisationsentwicklung; Volkswirtschaftslehre; Öffentliche Verwaltung; Programme evaluation; Programmevaluation; Computer based training; Computerunterstützter Unterricht; Unterrichtsmedien; Computer science lessons; Informatikunterricht; Berufsbegleitende Ausbildung; Didaktik; Trainingsmaßnahme; Fragebogen; Survey; Umfrage; Befragung; Personnel development; Personalentwicklung; Deutschland
Abstract	In search of methods that improve the efficiency of teaching and training in organizations, several authors point out that mass customization (MC) is a principle that covers individual needs of knowledge and skills and, at the same time limits the development costs of customized training to those of mass training. MC is proven and established in the economic sector, and shows high potential for continuing education, too. The paper explores this potential and proposes a multidisciplinary, pragmatic approach to teaching and training in organizations. The first section of the paper formulates four design principles of MC deduced from an examination of economics literature. The second section presents amit[TM], a frame for mass customized training, designed according to the principles presented in the first section. The evaluation results encourage the further development and use of mass customized training in continuing education, and offer suggestions for future research. (Contains 2 figures and 5 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10