A Multivariate Causal Model of Alumni Giving: Implications for Alumni Fundraisers

Autor/inn/en	Sun, Xiaogeng; Hoffman, Sharon C.; Grady, Marilyn L.
Titel	A Multivariate Causal Model of Alumni Giving: Implications for Alumni Fundraisers
Quelle	In: International Journal of Educational Advancement, 7 (2007) 4, S.307-332 (26 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1744-6503
DOI	10.1057/palgrave.ijea.2150073
Schlagwörter	Causal Models; Alumni; Gender Differences; Age Differences; Females; Predictive Measurement; Predictor Variables; Data; Surveys; Hypothesis Testing; Factor Analysis; Institutional Advancement; Public Colleges; Donors; Fund Raising; Guidelines; Demography; Private Financial Support; Organizational Communication; Communication Strategies; Theories + Suchen Sie Ihr Suchwort? Kausalanalyse; Geschlechterkonflikt; Age; Difference; Age difference; Altersunterschied; Weibliches Geschlecht; Prädiktor; Daten; Survey; Umfrage; Befragung; Hypothesenprüfung; Hypothesentest; Faktorenanalyse; nicht übertragen; Fundraising; Spendensammlung; Richtlinien; Demografie; Private Investition; Kommunikationsstrategie; Theory; Theorie
Abstract	Despite readily available alumni survey data warehoused at many alumni associations and foundations across colleges and universities, researchers have underutilized the abundant available data to identify key predictors of alumni donation, including factors that trigger alumni donation behavior. Utilizing the data from a two-year alumni survey conducted at a Midwest public university, a multivariate causal model that captures the determinants of alumni donation was applied to the data. Four hypotheses were tested. Three were found to be significant. Based on a multivariate causal model that analyzed data from a two-year alumni survey, the findings suggest that alumni fundraisers and higher education administrators may increase alumni solicitations if they collaboratively create a comprehensive communication strategy to reach alumni; focus on current students as future funders, provide quality educational experiences to students; encourage and support relationship building between faculty and current students and graduates; enhance alumni services based on stakeholders needs; and most importantly, redirect and expand efforts to connect with older female alumni. (Contains 1 note, 10 tables, and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10