Online Investment Education: Listening to Learners to Develop an Effective Financial Literacy Program for Farm Households

Autor/inn/en	O'Neill, Barbara; Porter, Nancy M.; Pankow, Debra; Schuchardt, Jane; Johnson, Jason
Titel	Online Investment Education: Listening to Learners to Develop an Effective Financial Literacy Program for Farm Households
Quelle	In: Journal of Financial Counseling and Planning, 21 (2010) 1, S.25-42 (18 Seiten) PDF als Volltext (1); PDF als Volltext kostenfreie Datei (2) Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-3073
Schlagwörter	Extension Education; Needs Assessment; Focus Groups; Telephone Surveys; Marketing; Literacy; Community Attitudes; Rural Farm Residents; Agricultural Occupations; Investment; Business Education; Money Management; Family Characteristics; Interest Research + Suchen Sie Ihr Suchwort? Erweitertes Bildungsangebot; Bedarfsermittlung; Telephone interview; Telefoninterview; Alphabetisierung; Schreib- und Lesefähigkeit; Agriculture; Occupation; Landwirtschaft; Beruf; Landwirtschaftlicher Beruf; Investments; Geldanlage; Investiton; Wirtschaftserziehung; Wirtschaftspädagogik; Interessenforschung
Abstract	A needs assessment was conducted for the adaptation of an existing online Cooperative Extension investment course for use by farm households. The theoretical model was Social Marketing Theory. Data about financial attitudes, practices, and learning preferences of farm households were collected through a telephone survey of 300 farm households and two focus groups. Quantitative and qualitative data confirmed that farmers prefer investing in land and farm-related assets instead of securities. Further, an increasing number of farm family members engaged in paid employment, which provided access to employee benefits. Many farmers did not plan to retire in later life but indicated a desire to scale back their work hours and/or reduce the size of their farm business. Women in the sample were more engaged with the Internet than men and less likely to dislike using computers. (Contains 3 endnotes and 4 tables.) (As Provided).
Anmerkungen	Association for Financial Counseling and Planning Education. 1500 West Third Avenue Suite 223, Columbus, OH 43212. Tel: 614-485-9650; Fax: 614-485-9621; Web site: http://afcpe.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10