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| Autor/inn/en | Sambodo, Leonardo A. A. T.; Nuthall, Peter L. |
|---|---|
| Titel | A Behavioural Approach to Understanding Semi-Subsistence Farmers' Technology Adoption Decisions: The Case of Improved Paddy-Prawn System in Indonesia |
| Quelle | In: Journal of Agricultural Education and Extension, 16 (2010) 2, S.111-129 (19 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1389-224X |
| Schlagwörter | Collective Bargaining; Foreign Countries; Social Influences; Cultural Influences; Decision Making; Farm Management; Agricultural Occupations; Adoption (Ideas); Influence of Technology; Technology Planning; Interviews; Behavior Theories; Program Attitudes; Indonesia |
| Abstract | Purpose: This study traced the origins of subsistence Farmers' technology adoption attitudes and extracted the critical elements in their decision making systems. Design/Methodology/Approach: The analysis was structured using a model based on the Theory of Planned Behaviour (TPB). The role of a "bargaining process" was particularly explored to partially represent the socio-cultural influences, as it became clear social influences were important to decision-making in subsistence situations. The adoption of an improved paddy-prawn system in Indonesia was used as a case study. Findings: The results highlighted the Farmers' use of rational strategies and the socio-cultural interactions in decision-making. Before they would fully adopt the farmers needed to confirm that a new technology was significantly superior to the existing system and could provide a secure income. The role of, largely, a family bargaining process was found to be important. Practical Implications: The model parameters offer a realistic description of the subsistence farmers' decision-making process and consequently provide food for thought when developing extension programmes. Originality/Value: The use of the bargaining process has not been considered in previous studies using a TPB model. This bargaining process seemed to integrate different sets of decision criteria the farmers had learned and in which they believed. Such a process indicated the importance of considering the adoption decision and the relevant changes resulting from the farmers' cognition and interaction. (Contains 4 tables and 4 figures.) (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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