Literaturnachweis - Detailanzeige
| Autor/in | Boule, Michelle |
|---|---|
| Titel | Drawing First-Year Students: Seven Inventive Programs Attract Newcomers on Campus |
| Quelle | In: Library Journal, 134 (2009) 18, S.24-25 (2 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0363-0277 |
| Schlagwörter | Academic Libraries; Librarians; Student Motivation; Student Interests; Library Role; Library Services; Marketing; College Freshmen |
| Abstract | Each new school year, academic librarians are given a fresh crop of students and faculty to entice through the doors, both physical and virtual. Librarians create clever marketing that appeals to their students' intelligence. They devise games to highlight services. They foster a sense of ownership, offer exemplary service that makes their users' lives easier, lend devices their users crave, and stretch to reach the community beyond their walls. This article describes several inventive marketing programs for academic libraries. (ERIC). |
| Anmerkungen | Reed Business Information. 360 Park Avenue South, New York, NY 10010. Tel: 646-746-6819; Fax: 646-746-6734; e-mail: ljinfo@reedbusiness.com; Web site: http://www.libraryjournal.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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