Literaturnachweis - Detailanzeige
| Autor/in | Iarocci, Andrew |
|---|---|
| Titel | Farm Tractors, Occupational Therapy, and Four-Wheel Drive: Transforming a Military Vehicle into a Cultural Icon |
| Quelle | In: Bulletin of Science, Technology & Society, 30 (2010) 3, S.164-167 (4 Seiten)Infoseite zur Zeitschrift
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0270-4676 |
| DOI | 10.1177/0270467610367507 |
| Schlagwörter | War; Motor Vehicles; Armed Forces; Occupational Therapy; Foreign Countries; Advertising; Agricultural Occupations; Canada |
| Abstract | The armed forces of World War II employed unprecedented numbers of mechanical transport vehicles, precipitating a spike in demand for automotive manufactures. Eager to capture a share of the less certain postwar automobile marketplace, defense contractors such as Willys-Overland pursued a diverse range of product development and advertising strategies, based on the foundation of their military output. This article considers the cultural significance of Willys-Overland's 1/4-ton truck ("jeep"), one of the most widely recognized transport artifacts of World War II. Working from a Canadian perspective, the discussion traces the jeep's transformation from a versatile front line utility truck into an enduring icon of the postwar auto age. (Contains 14 notes.) (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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