Principals' Perceptions of School Public Relations

Autor/inn/en	Morris, Robert C.; Chan, Tak Cheung; Patterson, Judith
Titel	Principals' Perceptions of School Public Relations
Quelle	In: Journal of School Public Relations, 30 (2009) 2, S.166-185 (20 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
Schlagwörter	Family Involvement; Family Influence; Parent Participation; Population Growth; Public Relations; School Councils; Parent School Relationship; Community Resources; Principals; Administrator Attitudes; School Community Relationship; Demography; Communication Strategies; Institutional Characteristics + Suchen Sie Ihr Suchwort? Elternmitwirkung; Population increase; Bevölkerungswachstum; Public relation work; Öffentlichkeitsarbeit; Schulbeirat; Parent-school relationship; Parent school relationships; Parent-school relationships; Parent-school relation; Parent school relation; Eltern-Schule-Beziehung; Principal; Schulleiter; Demografie; Kommunikationsstrategie
Abstract	This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of community demographics, status of school-community relationships, insufficient parental support of education, communication with parents, and school council functions. Principals understood that students could not achieve without family support. Principals also recognized that they could make a difference in strategically planning to work with parents and other key community members to foster a positive environment for student learning. (Contains 6 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10