Content, Pedagogy, and Learning Outcomes in the International Marketing Course

Autor/inn/en	Crittenden, Victoria L.; Wilson, Elizabeth J.
Titel	Content, Pedagogy, and Learning Outcomes in the International Marketing Course
Quelle	In: Journal of Teaching in International Business, 17 (2005) 1-2, S.81-101 (21 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
Schlagwörter	Course Content; Marketing; Content Analysis; Teaching Methods; International Trade; Business Education; Curriculum; College Faculty; Accreditation (Institutions); Higher Education; Outcomes of Education; Course Descriptions + Suchen Sie Ihr Suchwort? Kursprogramm; Inhaltsanalyse; Teaching method; Lehrmethode; Unterrichtsmethode; Trade; International relations; Handel; Internationale Beziehungen; Wirtschaftserziehung; Wirtschaftspädagogik; Curricula; Lehrplan; Rahmenplan; Fakultät; Accreditation; Institution; Institutions; Akkreditierung; Staatliche Anerkennung; Institut; Hochschulbildung; Hochschulsystem; Hochschulwesen; Lernleistung; Schulerfolg; Kursstrukturplan
Abstract	The early internationalization of business school curricula was in response to corporate needs and expectations, and the Association to Advance Collegiate Schools of Business (AACSB International) fostered changes by instituting accreditation outcomes that focused upon international content in the curriculum. By the late 1990s, a course in international marketing was standard at most accredited college and universities, and faculty in these courses reported on various approaches to teaching the course. The main objective of the current study was to examine the course content, pedagogy, and learning outcomes of current international marketing courses. As such, a content analysis of international marketing syllabi from 89 colleges and universities was conducted. Findings from this in-depth analysis offer insights regarding knowledge content coverage, pedagogical strategy, and learning outcomes assessment and provide an update on the current status of teaching international marketing in schools of business. (Contains 4 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10