Teaching of the International Component in the Introductory Marketing Course: A Replication Study

Autor/inn/en	Zimmer, Robert; Koernig, Stephen K.; Greene, Scott
Titel	Teaching of the International Component in the Introductory Marketing Course: A Replication Study
Quelle	In: Journal of Teaching in International Business, 16 (2004) 1, S.25-49 (25 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
Schlagwörter	Majors (Students); Introductory Courses; Student Interests; Marketing; Business Education; International Trade; Educational Change; Educational Trends; Higher Education; Trend Analysis; Teaching Methods; College Faculty; Student Motivation; Learning Motivation; Profiles; Class Size; Questionnaires; Teacher Attitudes + Suchen Sie Ihr Suchwort? Einführungskurs; Studieninteresse; Wirtschaftserziehung; Wirtschaftspädagogik; Trade; International relations; Handel; Internationale Beziehungen; Bildungsreform; Bildungsentwicklung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Trendanalyse; Teaching method; Lehrmethode; Unterrichtsmethode; Fakultät; Schulische Motivation; Motivation for studies; Lernmotivation; Charakterisierung; Profilanalyse; Klassengröße; Fragebogen; Lehrerverhalten
Abstract	For almost three decades, the AACSB and business leaders have sought increased emphasis on internationalizing students' perspectives. Recent studies demonstrate mixed results in the extent to which business schools have globalized their curricula. With decreasing student interest in the marketing major, Introductory Marketing emerges as a critical course for instilling an international marketing perspective, since it is typically required of all business majors. This study investigates the extent of change compared to a decade ago of how international marketing is taught in the introductory course. Also, it proffers pedagogic recommendations that marketing faculty can use to improve student learning in this area. (Contains 9 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10