[Your College Here] Wants to Be Your "Friend"

Autor/in	Linh, Claudia
Titel	[Your College Here] Wants to Be Your "Friend"
Quelle	In: Campus Technology, 20 (2007) 13, S.44-46 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1553-7544
Schlagwörter	Social Networks; Internet; Youth; Educational Trends; Higher Education; Information Technology; Educational Technology; Computer Uses in Education; Influence of Technology; Sociocultural Patterns; Social Environment + Suchen Sie Ihr Suchwort? Social network; Soziales Netzwerk; Jugend; Jugendlicher; Jugendalter; Bildungsentwicklung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Informationstechnologie; Unterrichtsmedien; Computernutzung; Soziokulturelle Theorie; Soziales Umfeld
Abstract	In the past five years, social networking has rocketed from a leisure activity to a "phenomenon that engages tens of millions of internet users," according to the Pew Internet & American Life Project, a nonprofit that follows the impact of the internet in differing social environments. In a recent national survey on teenagers and social networking conducted by Pew, more than half of all online American youth ages 12 to 17--55 percent to be precise--are heading to online social networking sites. What does this mean for higher ed? Simply this: Incoming students are now "expecting" a presence of college or university on social networking sites. This article reports that resourceful college administrators, marketers, and technologists are discovering that the best way to reach their students--and prospective students--is to speak to them in their own social networking space. They're using social networking to recruit the new generation of students, and they're using it in all sorts of new ways to keep students connected and collaborating--in and out of the classroom. (ERIC).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10