Teaching International Business Concepts through the Exchange of Cultural Metaphors

Autor/in	Paulson, Steven K.
Titel	Teaching International Business Concepts through the Exchange of Cultural Metaphors
Quelle	In: Journal of Teaching in International Business, 16 (2005) 4, S.81-98 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
Schlagwörter	International Trade; Teaching Methods; Figurative Language; Foreign Countries; College Students; Business Administration Education; Management Development; Cultural Awareness; Cultural Traits; France; United States + Suchen Sie Ihr Suchwort? Trade; International relations; Handel; Internationale Beziehungen; Teaching method; Lehrmethode; Unterrichtsmethode; Ausland; Collegestudent; Cultural identity; Kulturelle Identität; Frankreich; USA
Abstract	The objectives of this paper are (1) to review the concept of cultural metaphors, (2) to propose a specific application of cultural metaphors in the teaching of international business concepts and (3) to report two situations in which this application was used. The paper concludes with recommendations for further development of this teaching methodology. The applications involved the exchange of metaphors between students at a French university and students at a university in the United States, in 2001 and 2004, which they had developed to describe their respective cultures. The courses were in the field of international business management. (Contains 2 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10