The International Marketing Environment: Textbook Content versus Educators' Views

Autor/inn/en	Leonidou, Leonidas C.; Kaminarides, John S.; Panayides, Photis
Titel	The International Marketing Environment: Textbook Content versus Educators' Views
Quelle	In: Journal of Teaching in International Business, 18 (2007) 2-3, S.101-131 (31 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
Schlagwörter	Textbook Content; Textbooks; Marketing; Business Administration Education; Content Analysis; International Trade; Relevance (Education); College Faculty; Teacher Attitudes; Global Approach + Suchen Sie Ihr Suchwort? Lehrbuchtext; Textbook; Text book; Schulbuch; Lehrbuch; Inhaltsanalyse; Trade; International relations; Handel; Internationale Beziehungen; Relevance; Relevanz; Fakultät; Lehrerverhalten; Globales Denken
Abstract	The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., physical, demographic, and socio-cultural), meso (i.e., economic, political-legal, and technological), and micro (i.e., intermediaries, competitors, market, and customers). In each of the subcategories, 10 different factors affecting global marketing were extracted. By measuring the extent of coverage given to each factor in each textbook, the relative emphasis placed collectively was established. These results were subsequently compared and contrasted to the views of 71 academics teaching international marketing; revealing the existence of gaps between the importance attached to most of the elements comprising the international marketing environment, and the coverage provided in academic textbooks. (Contains 1 figure, 3 tables and 5 notes.) (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10