A University Name Change: Significance of Faculty Involvement

Autor/in	Moorer, Cleamon, Jr.
Titel	A University Name Change: Significance of Faculty Involvement
Quelle	In: Journal of Marketing for Higher Education, 17 (2007) 1, S.117-145 (29 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
Schlagwörter	Universities; Organizational Change; College Faculty; Participation; Marketing; Case Studies + Suchen Sie Ihr Suchwort? University; Universität; Organisationswandel; Fakultät; Teilnahme; Case study; Fallstudie; Case Study
Abstract	The landscape of higher education is more competitive now than ever before. Colleges and universities are changing and refocusing their identity, missions, and strategic visions to better serve students, prospective students, partners, and other external constituencies. As a result, many colleges and universities have changed their name to distinguish and differentiate themselves in this growing and evolving marketplace. This study takes a closer look into the phenomenon of a university strategic name change process and faculty involvement. It addresses the following questions: How much faculty involvement is needed to facilitate a successful university strategic name process? What is the impact of faculty involvement on a university strategic name event? What are the drivers of a university strategic name change? What are the roles of faculty members in fulfilling the desired outcome(s) of university strategic name change events. This paper proposes that faculty involvement is pertinent to the process and outcomes of a strategic university name change. (Contains 1 table.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10