"Golden Walk" Gets a Makeover from an Auditor of Campus Visits

Autor/in	Hoover, Eric
Titel	"Golden Walk" Gets a Makeover from an Auditor of Campus Visits
Quelle	In: Chronicle of Higher Education, 55 (2009) 26, (1 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0009-5982
Schlagwörter	Nonverbal Communication; Student Recruitment; Universities; Consultants; Perspective Taking; Audits (Verification); Pennsylvania + Suchen Sie Ihr Suchwort? Non-verbal communication; Nonverbale Kommunikation; University; Universität; Consultant; Berater; Zukunftsperspektive
Abstract	A consultant on an endless road trip, Jeff Kallay travels the nation visiting colleges and universities that hire him to conduct a "campus visit audit." After each tour, he discusses his first impressions with admissions officials. Later he sends them a detailed report, with recommendations covering the logistical aspects of visits, such as parking and signage. He also considers aesthetics, right down to the dust bunnies he finds in stairwells. But beauty is not Mr. Kallay's main concern. His business cards identify him as an "experience evangelist," and wherever he goes he preaches the gospel of good vibrations. He believes that intangibles--like listening and eye contact--do more than any dormitory or library can to make a student's visit memorable. In his evaluations, Mr. Kallay rates the experiential qualities of each visit. Known as the "golden walk," the campus visit is a ritual demonstrated by research to significantly influence a prospective applicant's decision to apply to a college--and an accepted student's decision to enroll. Unfortunately, says Mr. Kallay, many campus visits are bland and predictable, frequently because colleges try to promote themselves as places with everything for everyone. Campus visits often seem like exercises in sameness, leaving students and parents starved for something real. Kallay urges colleges to clearly express what they are--and what they are not. In this article, York College of Pennsylvania gets a campus visit audit from Mr. Kallay. (ERIC).
Anmerkungen	Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10