Outsourcing, Globalizing Economics, and Shifting Language Policies: Issues in Managing Indian Call Centres

Autor/inn/en	Morgan, Brian; Ramanathan, Vaidehi
Titel	Outsourcing, Globalizing Economics, and Shifting Language Policies: Issues in Managing Indian Call Centres
Quelle	In: Language Policy, 8 (2009) 1, S.69-80 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1568-4555
DOI	10.1007/s10993-008-9111-x
Schlagwörter	Social Class; Language Variation; Discourse Analysis; Educational Practices; Foreign Countries; Global Approach; International Trade; Entrepreneurship; English (Second Language); Educational Policy; Economic Factors; Marketing; Sociolinguistics; Business Administration; Intercultural Communication; Cross Cultural Training; India + Suchen Sie Ihr Suchwort? Social classes; Soziale Klasse; Sprachenvielfalt; Diskursanalyse; Bildungspraxis; Ausland; Globales Denken; Trade; International relations; Handel; Internationale Beziehungen; Unternehmungsgeist; English as second language; English; Second Language; Englisch als Zweitsprache; Politics of education; Bildungspolitik; Ökonomischer Faktor; Soziolinguistik; Business economics; Betriebswirtschaft; Interkulturelle Kommunikation; Interkulturelle Orientierung; Indien
Abstract	This paper offers a dialogic discussion about several issues concerning call centers, including globalizing surges, modernity tropes and educational practices. Based on a critical discourse analysis of a document offering to train west-based entrepreneurs to assume managerial positions in call centers in India, the paper explores ways in which Indian culture and businesses get cast into "manageable" items for sale. The paper concludes with a discussion of the implications of the outsourcing phenomenon on language-in-education policies in India, particularly in respect to class and caste differentiation articulated with access to privileged varieties of English through schooling. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10