Marketing, Management and Performance: Multilingualism as Commodity in a Tourism Call Centre

Autor/in	Duchene, Alexandre
Titel	Marketing, Management and Performance: Multilingualism as Commodity in a Tourism Call Centre
Quelle	In: Language Policy, 8 (2009) 1, S.27-50 (24 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1568-4555
DOI	10.1007/s10993-008-9115-6
Schlagwörter	Interpersonal Communication; Tourism; Multilingualism; Foreign Countries; Economic Factors; Marketing; Language Attitudes; Sociolinguistics; Policy; Business Administration; Power Structure; Switzerland + Suchen Sie Ihr Suchwort? Interpersonale Kommunikation; Tourismus; Mehrsprachigkeit; Multilingualismus; Ausland; Ökonomischer Faktor; Sprachverhalten; Soziolinguistik; Politik; Business economics; Betriebswirtschaft; Schweiz
Abstract	This paper focuses on the ways an institution of the new economy--a tourism call centre in Switzerland--markets, manages and performs multilingual services. In particular, it explores the ways multilingualism operates as a strategic and managerial tool within tourism call centres and how the institutional regulation of language practices intersects with issues of power, economic interests and the reproduction of essentialist views of language. Furthermore, this paper highlights some of the ideological tensions between the performance of authenticity through language and the struggles over the definition of legitimate speakers. (As Provided).
Anmerkungen	Springer. 233 Spring Street, New York, NY 10013. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-348-4505; e-mail: service-ny@springer.com; Web site: http://www.springerlink.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10