Observing Purchase-Related Parent-Child Communication in Retail Environments: A Developmental and Socialization Perspective

Autor/inn/en	Buijzen, Moniek; Valkenburg, Patti M.
Titel	Observing Purchase-Related Parent-Child Communication in Retail Environments: A Developmental and Socialization Perspective
Quelle	In: Human Communication Research, 34 (2008) 1, S.50-69 (20 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0360-3989
DOI	10.1111/j.1468-2958.2007.00313.x
Schlagwörter	Parent Child Relationship; Child Development; Socialization; Purchasing; Child Behavior; Age Differences; Influences; Observation; Television Viewing; Interpersonal Communication + Suchen Sie Ihr Suchwort? Parents-child relationship; Parent-child-relation; Parent-child relationship; Eltern-Kind-Beziehung; Kindesentwicklung; Socialisation; Sozialisation; Beschaffungswesen; Kauf; Age; Difference; Age difference; Altersunterschied; Influence; Einfluss; Einflussfaktor; Beobachtung; Fernsehkonsum; Interpersonale Kommunikation
Abstract	In a quantitative observation study, we unobtrusively examined purchase-related communication between 0- to 12-year-old children and their parents (N = 269 dyads) during supermarket and toy store visits. The aims of the study were to determine (a) the development of purchase-related parent-child communication (i.e., children's purchase influence attempts, their coercive behavior, parent-initiated communication) and (b) the relative influence of different socialization variables (e.g., television viewing, family communication patterns) on these communication variables. Our inverted-U hypothesis for the effect of developmental level on purchase influence attempts received support: Children's purchase influence attempts increased until early elementary school and started to decline in late elementary school. Our inverted-U hypothesis for the effect of developmental level on coercive behavior was also supported: Children's coercive behavior was highest among preschoolers. With increasing age, children were more likely to be involved in the purchase decision-making process, and parent-child communication more often resulted in a product purchase. Finally, children's television viewing was the most important (positive) predictor of their purchase influence attempts. (As Provided).
Anmerkungen	Blackwell Publishing. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8599; Fax: 781-388-8232; e-mail: customerservices@blackwellpublishing.com; Web site: http://www.blackwellpublishing.com/jnl_default.asp
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10