Partnering with the Business School: The Business and Professional Communication Course

Autor/inn/en	Arnett, Ronald C.; McKendree, Amanda; Fritz, Janie Harden; Roberts, Kathleen Glenister
Titel	Partnering with the Business School: The Business and Professional Communication Course
Quelle	In: Business Communication Quarterly, 71 (2008) 3, S.346-350 (5 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1080-5699
DOI	10.1177/1080569908321420
Schlagwörter	Business Communication; Business Education; Partnerships in Education; Persuasive Discourse; Professional Personnel; Communication (Thought Transfer); Audience Awareness + Suchen Sie Ihr Suchwort? Unternehmenskommunikation; Wirtschaftserziehung; Wirtschaftspädagogik; Hochschulpartnerschaft; Persuasion; Persuasive Kommunikation; Personalbestand; Communication; thought; Kommunikation; Gedanke
Abstract	Duquesne University's Department of Communication & Rhetorical Studies offers a course in business and professional communication to students in the School of Business. To develop that partnership, professors had to persuade the business school of the centrality of rhetoric/persuasion in business and professional communication. In short, this course moved the business school's understanding of business and professional communication from a basic information model based on objectivity and "pure" description to the recognition that every component of business and professional communication has a persuasive foundation and requires attention to a particular audience or, in the terms of the course, internal and external communicative partners. The professors encountered a theory-versus-application challenge, in which they stressed the importance of theory, understanding the "why" behind practices of business communication, in order to guide practice. In this article, the authors examine the partnership between Duquesne University's Department of Communication & Rhetorical Studies and the School of Business and explain how the two faculties were able to agree on assignments that emphasize persuasion and focus on five vital communication aspects. (ERIC).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10