How Communication Goals Determine when Audience Tuning Biases Memory

Autor/inn/en	Echterhoff, Gerald; Higgins, E. Tory; Kopietz, Rene; Groll, Stephan
Titel	How Communication Goals Determine when Audience Tuning Biases Memory
Quelle	In: Journal of Experimental Psychology: General, 137 (2008) 1, S.3-21 (19 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0096-3445
Schlagwörter	Trust (Psychology); Audiences; Memory; Experiments; Meta Analysis; Attitudes; Discrimination Learning + Suchen Sie Ihr Suchwort? Spectator; Zuschauer; Gedächtnis; Erprobung; Meta-analysis; Metaanalyse; Attitude; Einstellung; Verhalten; Lernen; Lernprozess
Abstract	After tuning their message to suit their audience's attitude, communicators' own memories for the original information (e.g., a target person's behaviors) often reflect the biased view expressed in their message--producing an audience-congruent memory bias. Exploring the motivational circumstances of message production, the authors investigated whether this bias depends on the goals driving audience tuning. In 4 experiments, the memory bias was found to a greater extent when audience tuning served the creation of a shared reality than when it served alternative, nonshared reality goals (being polite toward a stigmatized-group audience; obtaining incentives; being entertaining; complying with a blatant demand). In addition, the authors found that these effects were mediated by the epistemic trust in the audience-congruent view but not by the rehearsal or accurate retrieval of the original input information, the ability to discriminate between the original and the message information, or a contrast away from extremely tuned messages. The central role of epistemic trust, a measure of the communicators' experience of shared reality, was supported in meta-analyses across the experiments. (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10