Seductive Eyes: Attractiveness and Direct Gaze Increase Desire for Associated Objects

Autor/inn/en	Strick, Madelijn; Holland, Rob W.; van Knippenberg, Ad
Titel	Seductive Eyes: Attractiveness and Direct Gaze Increase Desire for Associated Objects
Quelle	In: Cognition, 106 (2008) 3, S.1487-1496 (10 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0010-0277
DOI	10.1016/j.cognition.2007.05.008
Schlagwörter	Nonverbal Communication; Novelty (Stimulus Dimension); Eye Movements; Observation; Models; Conditioning; Cues; Psychological Studies + Suchen Sie Ihr Suchwort? Non-verbal communication; Nonverbale Kommunikation; Augenbewegung; Beobachtung; Analogiemodell; Stichwort
Abstract	Recent research in neuroscience shows that observing attractive faces with direct gaze is more rewarding than observing attractive faces with averted gaze. On the basis of this research, it was hypothesized that object evaluations can be enhanced by associating them with attractive faces displaying direct gaze. In a conditioning paradigm, novel objects were associated with either attractive or unattractive female faces, either displaying direct or averted gaze. An affective priming task showed more positive automatic evaluations of objects that were paired with attractive faces with direct gaze than attractive faces with averted gaze and unattractive faces, irrespective of gaze direction. Participants' self-reported desire for the objects matched the affective priming data. The results are discussed against the background of recent findings on affective consequences of gaze cueing. (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10