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Autor/inPastorella, Mark J.
TitelKeeping in Touch: Alumni Development in Community Colleges
QuelleIn: New Directions for Community Colleges, (2003) 124, S.75-79 (5 Seiten)
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN0194-3081
DOI10.1002/cc.136
SchlagwörterAlumni; Community Colleges; Financial Support; Economic Development; Fund Raising; Success; Program Descriptions
AbstractInvolved alumni are alumni who will give, and then ask how they can do more. If a college knows how to cultivate and engage its alumni, it is well on the way to financial health and growth. Community colleges are particularly and favorably positioned to obtain support from their alumni, since alumni recognize the value they received as students, and since most live in the vicinity of the college and take dual pride in knowing that their gift in support of the school is also an investment in their community. This article describes the Monroe Community College (MCC) Foundation's efforts to develop more extensive alumni programming and fundraising initiatives during the past decade, and lays out some steps to success: (1) find affluent, influential alumni; (2) increase the visibility of alumni on campus; (3) develop a successful annual fund; (4) achieve excellence; (5) have realistic expectations; and (6) know your mission. (ERIC).
AnmerkungenJohn Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
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