Kairos as Indeterminate Risk Management: The Pharmaceutical Industry's Response to Bioterrorism

Autor/in	Scott, J. Blake
Titel	Kairos as Indeterminate Risk Management: The Pharmaceutical Industry's Response to Bioterrorism
Quelle	In: Quarterly Journal of Speech, 92 (2006) 2, S.115-143 (29 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0033-5630
Schlagwörter	Pharmacy; Industry; Terrorism; Responses; Risk; Risk Management; Political Power; Global Approach; Rhetoric; Time; Rhetorical Theory; Power Structure + Suchen Sie Ihr Suchwort? Apotheke; Industrie; Terrorismus; Risiko; Risikomanagement; Politische Macht; Globales Denken; Rhetorik; Zeit
Abstract	The pharmaceutical industry's response to the threat of bioterrorism following 9-11 invoked the rhetorical notion of kairos as an urgent and ongoing opportunity not only to protect the nation but also to improve the industry's reputation and fortify its political power. Yet the notion of kairos as seizing an advantage--grounded in modernist assumptions about agency and control--is also complicated by the case history of big pharma's response, which left the industry vulnerable to heightened and additional risks. This case history suggests that kairos can be less about seizing an advantage than about indeterminately responding to shifting, unbounded, uncertain, unpredictable, and uncontrollable risks shaped by the processes of globalization. (Contains 112 notes.) (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10