Embedded Business Emails: Meeting New Demands in International Business Communication

Autor/in	Gimenez, Julio
Titel	Embedded Business Emails: Meeting New Demands in International Business Communication
Quelle	In: English for Specific Purposes, 25 (2006) 2, S.154-172 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0889-4906
DOI	10.1016/j.esp.2005.04.005
Schlagwörter	Business Communication; Electronic Mail; Organizational Culture; Databases; International Trade; Language Styles; Discourse Analysis + Suchen Sie Ihr Suchwort? Unternehmenskommunikation; Elektronischer Briefkasten; Unternehmenskultur; Datenbank; Trade; International relations; Handel; Internationale Beziehungen; Sprachstil; Diskursanalyse
Abstract	The last decade has witnessed increasing interest in email communication. Research in this area has focused on stylistic conventions, the role of email in the communication patterns of a company and the link between emails and corporate culture. Most of the studies so far published have concentrated on simple, one-way emails. However, evidence from a databank of 123 emails for international business communication seems to suggest that emails are gradually becoming a more complex genre. This article analyses the emerging textual and communicative complexity of business emails from the databank and suggests that this complexity has resulted mainly from efforts to accommodate the genre to the new demands of the international business community. (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10