Literaturnachweis - Detailanzeige
Autor/inn/en | Morgan, Susan E.; Palmgreen, Philip; Stephenson, Michael T.; Hoyle, Rick H.; Lorch, Elizabeth P. |
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Titel | Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements. |
Quelle | In: Journal of Communication, 53 (2003) 3, S.512-26 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0021-9916 |
Schlagwörter | Communication Research; High Risk Students; Higher Education; Illegal Drug Use; Undergraduate Students |
Abstract | Identifies message design features that show the greatest promise for developing message high in sensation value for anti-drug campaigns and other interventions aimed at sensation-seeking risky behaviors. Investigates certain features of drug prevention Public Service Announcements (PSAs) associated with viewers' subjective responses to them. Finds that perceived message sensation value is at least in part a product of the formal and content features of a PSA. (SG) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |