Literaturnachweis - Detailanzeige
Autor/in | Eveland, William P., Jr. |
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Titel | A "Mix of Attributes" Approach to the Study of Media Effects and New Communication Technologies. |
Quelle | In: Journal of Communication, 53 (2003) 3, S.395-410 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0021-9916 |
Schlagwörter | Leitfaden; Stellungnahme; Broadcast Journalism; Communication Research; Higher Education; Mass Media Effects; Media Research; News Reporting; Research Methodology; Technological Advancement; Theory Practice Relationship |
Abstract | Discusses the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and discusses a "mix of attributes" approach with a focus on the study of "new" technologies for the dissemination of news. Argues that the mix of attributes approach would better serve to advance both theory and empirical research for new technologies and for more traditional media effects research. (SG) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |