Literaturnachweis - Detailanzeige
Autor/in | Willis, Mike |
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Titel | Strategic Alliances between Chinese and Foreign Universities: Was a Staggered Form of Entry Used? |
Quelle | In: Journal of Marketing for Higher Education, 11 (2001) 3, S.65-84Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0884-1241 |
Schlagwörter | Foreign Countries; Higher Education; International Programs; International Trade; Partnerships in Education; China |
Abstract | Explored whether foreign universities moved through levels of alliance with China as a form of staggered market entry. Found almost no movement between levels of alliance, and that high levels of commitment were required at all levels to make an alliance successful. This indicates that foreign universities should be careful to establish alliances that initially meet their specific needs. (EV) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |