Literaturnachweis - Detailanzeige
Autor/inn/en | Zemsky, Robert; Shaman, Susan; Shapiro, Daniel B. |
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Titel | Work Plans. |
Quelle | In: New Directions for Institutional Research, (2001) 111, S.95-101 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0271-0579 |
Schlagwörter | Leitfaden; Competition; Educational Change; Educational Trends; Free Enterprise System; Higher Education; Marketing; Models |
Abstract | Proposes a set of axioms, rules, and practical tools that campuses can use when they ask: What is our market position and is repositioning possible? The tools are designed to help higher education institutional leaders and researchers achieve the goal of being both market smart and mission centered. (EV) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |