Literaturnachweis - Detailanzeige
Autor/in | Wylie, Peter B. |
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Titel | The Many Facets of Data Mining. |
Quelle | In: Currents, 27 (2001) 7, S.34-37 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Data Interpretation; Databases; Donors; Fund Raising; Higher Education; Individual Characteristics; Information Utilization |
Abstract | Presents 10 questions that development officers should be able to answer from their database and the powerful implications this data mining has for both annual and major giving programs. Discusses development officers' increasing need for in-house expertise in data analysis. (EV) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |