Literaturnachweis - Detailanzeige
Autor/in | Beadle, Mary E. |
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Titel | Communication in International Business Education: Considerations for Latin America. |
Quelle | In: Journal of Teaching in International Business, 12 (2001) 3, S.71-85Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0897-5930 |
Schlagwörter | Assertiveness; Business Administration Education; Business Communication; Communication Problems; Cultural Differences; Cultural Influences; Foreign Countries; Intercultural Communication; International Trade; Latin Americans; Mass Media Effects; Television Viewing |
Abstract | Surveyed a group of South American business people on their television viewing and perceptions of U.S. business people, exploring the relevancy of media-cultivated perceptions for understanding intercultural communication between U.S. and Latin American businesses. Found that Americans were viewed as aggressive, an undesirable communication trait in that culture. (EV) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |