Literaturnachweis - Detailanzeige
Autor/in | Fabos, Bettina |
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Titel | ZAPME! Zaps You. |
Quelle | In: Journal of Adolescent & Adult Literacy, 43 (2000) 8, S.720-25Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1081-3004 |
Schlagwörter | Advertising; Consumer Economics; Educational Technology; Elementary Secondary Education; Internet; Literacy; School Business Relationship |
Abstract | Describes "ZAPME!," a company operating an Internet site geared toward educators, students, and parents offering computer hardware to schools in exchange for student-targeted classroom web advertising. Examines the design and web content of the site, and visits the corporate web site. Finds a calculated attempts to influence pedagogy and the entire educational environment toward a goal of uncritical consumerism. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |