Literaturnachweis - Detailanzeige
Autor/in | Mangan, Katherine S. |
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Titel | Business Students Flock to Courses on Electronic Commerce. |
Quelle | In: Chronicle of Higher Education, 45 (1999) 34 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0009-5982 |
Schlagwörter | Advertising; Business Administration Education; College Curriculum; Computer Assisted Instruction; Computer Mediated Communication; Educational Technology; Enrollment Trends; Higher Education; International Trade; Retailing; Salesmanship; Simulation; Student Attitudes |
Abstract | Business schools across the country are specializing in electronic commerce, in which teams of students create online businesses available on the Internet only to participating institutions. The courses offer students an opportunity to see how an online retailing business is conducted, including creating and maintaining Web sites, advertising products, and communicating with customers. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |