Literaturnachweis - Detailanzeige
Autor/in | Ryan, Ellen |
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Titel | Annual Fund Answers: Experts in Direct Mail, Phonathons, and In-Person Asks Tackle Some of the Annual Fund's Perennial Problems. |
Quelle | In: Currents, 22 (1996) 5, S.30-34 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Advertising; Evaluation Criteria; Fund Raising; Higher Education; Interpersonal Competence; Layout (Publications); Letters (Correspondence); Persuasive Discourse; Phonathons; Problem Solving; Program Evaluation |
Abstract | Suggestions are offered by fund-raising professionals on the following topics: choosing the best night for phonathons; effective teasers for envelopes; type of reply envelopes used; use of precalling postcards; letter length; return rate for mail solicitations; return rate for phonathons; and avoiding common mistakes in mail requests, phonathons, and in-person requests. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |